Dancing with Cordaan
An optimistic and loving look at the relationship between in-home caretakers and their clients. Commissioned by Cordaan, home care organization in Amsterdam, and used in an online and print campaign.
Sometimes it’s easy to forget that professional care is more than tight schedules and financial budgets. It’s an intimate relationship between two people, sharing the good and the bad from day to day. I invited caretakers and their clients to dance together. Any style, any music – or none at all. It’s a little bit scary, a little bit fun and something they had never done together.